Gene Setzer Gene Setzer

Capturing the Heart of a School Community Through Cinematic Storytelling

The Challenge

Grace Episcopal Day School needed visual storytelling that reflected the warmth, care, and intentionality of its educational environment.

Like many schools, much of the institution’s strongest value existed in everyday moments — student interaction, classroom engagement, faculty relationships, and community culture — but those moments were difficult to communicate through traditional school marketing alone.

The goal was to create media that felt personal, welcoming, and emotionally authentic to both current and prospective families.

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Gene Setzer Gene Setzer

Using Storytelling to Communicate Legacy, Opportunity, and Student Impact

The Challenge

Cornerstone Schools of Washington, DC needed storytelling that could communicate more than academics alone.

As a long-standing Christian educational institution serving students and families in Southeast DC, the school wanted to better communicate the emotional and transformational impact of its work to families, supporters, and future community partners.

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Gene Setzer Gene Setzer

Building a Storytelling Presence Around Faith, Wellness, and Community

The Challenge

Church At The Well is a faith and wellness community in Washington, DC focused on restoring the mind, body, spirit, and communal spaces through intentional spiritual practice and authentic community connection.

The challenge was not simply creating content. The challenge was capturing the emotional atmosphere and human depth of the community in a way that felt honest, calming, and relational — especially across social media platforms where most church communication feels rushed, promotional, or disconnected.

The church needed storytelling that reflected the rhythm of its mission, not just coverage of events.

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